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Blue&Me TomTom Makes US Debut in New Fiat 500

TomTom’s navigation technology will be brought to the new Fiat 500 in North America, marking the first time the Blue&Me TomTom system, is available here. The expansion of Blue&Me TomTom into the US market follows successful Fiat vehicles launches with TomTom across Europe.

The Blue&Me TomTom system developed for the 2012 Fiat 500 is designed to deliver valuable driving information such as superior routing intelligence, and offers a range of software personalization features, such as start-up screens and car symbols. The system is fully-portable and can be easily used by drivers in another vehicles if needed.

Blue&Me TomTom is integrated with systems in the car so that the TomTom screen displays the car’s trip computer and all functions can be accessed using either the steering wheel controls or the touch screen.

Additional display functions include media player, phone management and Eco-drive, which tells drivers when they are driving in a fuel efficient manner and suggests when to change gear for greater efficiency. With TomTom IQ Routes, the device will evaluate all route options based on actual historical traffic speeds rather than posted speed limits, and will recommend the fastest route for the time of day. Also, drivers can register their TomTom device via myTomTom to access additional content such as map updates and services.

“TomTom remains committed to creating navigation solutions that meet the stringent requirements of automobile manufacturers,” said Giles Shrimpton, Managing Director, TomTom Automotive. “With the launch of Blue&Me TomTom for the Fiat 500, we are creating an exciting infotainment product that ‘connects’ to the vehicle’s infrastructure and bridges the gap between automotive electronics and retail electronics to bring navigation technology to the vehicle system with quicker time to market.”


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