Photo: Bentley
Reinvent yourself. Break yourself into pieces and glue them all together in a different form. That is what the word eccentric is all about. Every new step you take towards becoming significant has to be a ritual. To prove the level of class in each of their models, this new Bentley showroom is using the same materials found in the carmaker's vehicles.
Should that impress customers to the point they actually purchase a new car? Well, think of a fancy dish you eat in an expensive French restaurant. Does it have to look good, even though you know it’s not the most tasteful meal you had? Maybe not, but it sure helps.
The reason they chose Berkshire to become the first of Bentley’s UK showrooms to implement the brand’s new corporate identity is related to the shop’s success in sales.
The template for the new design was first showcased with the opening of CW1 House - a flagship showroom concept at Bentley’s headquarters in Crewe. “The new-look Bentley Berkshire site has been designed to give our customers a bold, clear and contemporary vision of the brand, and is finished with the same level of luxury for which our cars are renowned,” said Sarah Simpson, the company’s UK director.
What’s on the inside, though? Well, the luxury carmaker claims they’ve integrated the same materials one can find in the company’s cars - notably leather, wood and polished metals.
The carpets are made from the same rich lambswool used for Bentley’s vehicle interior carpets, the furniture is trimmed in Bentley leather, and contemporary solid oak panels envelop customer commissioning areas. Moreover, showroom seating, tables, display stands and the concierge coffee and champagne bar are all hand-trimmed with bespoke, highly polished stainless steel.
Sounds much like a place where you want to take your VIP customers and allure them in purchasing the recently unveiled Bentayga, doesn’t it? Well, perhaps that is exactly what the plan is; or maybe it’s just the regular PR talk.
The reason they chose Berkshire to become the first of Bentley’s UK showrooms to implement the brand’s new corporate identity is related to the shop’s success in sales.
The template for the new design was first showcased with the opening of CW1 House - a flagship showroom concept at Bentley’s headquarters in Crewe. “The new-look Bentley Berkshire site has been designed to give our customers a bold, clear and contemporary vision of the brand, and is finished with the same level of luxury for which our cars are renowned,” said Sarah Simpson, the company’s UK director.
What’s on the inside, though? Well, the luxury carmaker claims they’ve integrated the same materials one can find in the company’s cars - notably leather, wood and polished metals.
The carpets are made from the same rich lambswool used for Bentley’s vehicle interior carpets, the furniture is trimmed in Bentley leather, and contemporary solid oak panels envelop customer commissioning areas. Moreover, showroom seating, tables, display stands and the concierge coffee and champagne bar are all hand-trimmed with bespoke, highly polished stainless steel.
Sounds much like a place where you want to take your VIP customers and allure them in purchasing the recently unveiled Bentayga, doesn’t it? Well, perhaps that is exactly what the plan is; or maybe it’s just the regular PR talk.
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