Photo: Bentley Motors
Most automakers rushed to give us all sorts of green reminders about this year’s Feast of Saint Patrick, but there’s one British manufacturer that focuses on a different celebration. Bentley has decided to honor World Poetry Day 2021 this week and is doing it with help from a stellar cast of young talents in the rhyme world.
The luxury car brand always targets classy collaborations, and because March 21st, 2021 has been dubbed World Poetry Day, it has enlisted the help of up-and-coming names such as LionHeart, Charly Cox, Shaquille-Aaron Keith, Irina Dubtsova, and Leticia Sala.
Each of the poets was tasked to create a poem based on their personal experiences of Bentley and the company’s lifestyle, which is said to be all about “sustainability, craftsmanship, innovation and performance.”
For now, though, all we have are quotes, such as “we’re on a grand tour of nowhere, that could be anywhere” or “The First Edition, Flying Spur, a rendition of the finest poetry is about to occur.”
On the other hand, the company promises that every poem will be revealed via social media on World Poetry Day (March 21st) in hopes of delivering “a fresh cultural perspective, challenging preconceptions of poetry as traditional.” By the way, the celebration is of global importance, as it was first introduced by UNESCO back in 1999.
For now, there’s one poem that can be clearly seen in the gallery, though Bentley mentions that each of the lyric artists actually worked in a variety of environments and using a wide range of mediums, from handwriting to smartphone voice recordings, digital typefaces, and even photos or videos.
By the way, the five poets, each coming from a different European background (Britain, Trinidad, Russia, or Spain) were united in their quest for new rhymes with help from the automaker. After all, Bentley loaned them a model from the range to each one so they could “each put together a work of poetry inspired by this experience.”
Each of the poets was tasked to create a poem based on their personal experiences of Bentley and the company’s lifestyle, which is said to be all about “sustainability, craftsmanship, innovation and performance.”
For now, though, all we have are quotes, such as “we’re on a grand tour of nowhere, that could be anywhere” or “The First Edition, Flying Spur, a rendition of the finest poetry is about to occur.”
On the other hand, the company promises that every poem will be revealed via social media on World Poetry Day (March 21st) in hopes of delivering “a fresh cultural perspective, challenging preconceptions of poetry as traditional.” By the way, the celebration is of global importance, as it was first introduced by UNESCO back in 1999.
For now, there’s one poem that can be clearly seen in the gallery, though Bentley mentions that each of the lyric artists actually worked in a variety of environments and using a wide range of mediums, from handwriting to smartphone voice recordings, digital typefaces, and even photos or videos.
By the way, the five poets, each coming from a different European background (Britain, Trinidad, Russia, or Spain) were united in their quest for new rhymes with help from the automaker. After all, Bentley loaned them a model from the range to each one so they could “each put together a work of poetry inspired by this experience.”
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