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Bentley Creates Colorful, Bespoke Continental GT Speed in Memory of Craig Sager

Bentley x SagerStrong Foundation Bespoke Car 7 photos
Photo: YouTube / SagerStrong Foundation
Bentley x SagerStrong Foundation Bespoke CarBentley x SagerStrong Foundation Bespoke CarBentley x SagerStrong Foundation Bespoke CarBentley x SagerStrong Foundation Bespoke CarBentley x SagerStrong Foundation Bespoke CarBentley x SagerStrong Foundation Bespoke Car
Bentley Americas and The SagerStrong Foundation, founded by the late Craig Sager and his wife Stacy are joining forces with a new bespoke, colorful project: a Continental GT Speed Convertible through “rose-colored glasses.” All proceeds go to cancer research.
Craig Sager was a renowned American sports reporter. One of his last major appearances was at the 2016 ESPYs, when he accepted the Jimmy V Foundation’s Perseverance Award. His outfit was as iconic as he was and, since 2017, every recipient of the Sager Strong Awards now receives a replica of the sports coat he wore.

But Bentley is taking it one step further with a bespoke Bentley Continental GT Speed Convertible. The result of the vibrant design by the Bentley Mulliner team will be a one-off vehicle worth collecting. It will be available for auction early next year, and the luxury brand will gather key signatures from notable sports, entertainment, and celebrity figures. All of the proceeds will go to SagerStrong Foundation’s fight against blood cancer.

The convertible has a black front paint that fades to white towards the rear, covered with colorful flowers, the same pattern worn by Sager, with his name embroidered on the headrests. It already features signatures from Stacy Sager, Steph Curry, Magic Johnson, Dikembe Mutombo, and Jamal Anderson, with more to come during a SagerStrong Bentley Tour that will conclude in December 2022.

Our interpretation of “clothing” the Continental GT Speed Convertible in something Craig would have worn honors him and his vibrant, enduringly positive, and uplifting spirit,” said Scott Reynolds, Retail Marketing Manager, Bentley Motors, Inc. “It’s our aspiration that further enhancing this car with the signatures of Craig’s family, both on and off the court, will create an iconic piece of rolling memorabilia: a lighthouse of hope for those that knew and loved Craig.”

His wife, Stacy Sager, who is behind the SagerStrong Foundation, commented: “Craig had a deep-rooted passion for craftsmanship, it was reflected in the suits he had tailored and the cars he chose to drive. If he were here today, he would be driving the family around, top down, smiling ear to ear in this perfect representation of his beautiful and powerful spirit.”

The open-top Grand Tourer blends style with performance, its power stemming from a 6.0-liter W12 TSI engine which puts out 650 horsepower (659 ps) and can reach 60 mph (96 kph) in 3.6 seconds, with a top speed of 208 mph (335 kph).

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About the author: Monica Coman
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Imagine a Wenn diagram for cars and celebrities. At the intersection you'll find Monica, putting her passion for these fields and English-Spanish double major to work. She's been doing for the past seven years, most recently at autoevolution.
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