Bear Grylls Operates 2017 Land Rover Discovery Seats via App While Skydiving

Or so we thought. Because Bear Grylls, the famous adventurer and daredevil, just performed a skydive to promote the all-new for 2017 Land Rover Discovery. Unfortunately, he didn't land in the car as we had hoped. But accurate parachuting might be asking too much for a man who can skin a snake.

Just to show you what can be done with a little more imagination, we're also going to showcase the stunt performed for the launch of the Lexus RX back in 2015. It features a couple of flying squirrel men descending onto a trailer to steal the crossover. It's done without CGI and even shot with a 360-degree camera.

Sorry, Land Rover, you must try harder!

That also applies to the technology being showcase here. Seats that can be folded from anywhere in the world via an app? That's a gimmick if ever we've seen one. If we're to be honest, the remote control parking from the BMW 7 Series is a little more impressive as far as tech goes.

Bear Grylls is without a doubt one of the most famous Land Rover customers in the World, right up there with the British royal family. But we can't help notice he has taken 4x4 to much more inhospitable places than a sunny, green field.

In the promo video for the new Discovery, Bear can be seen jumped from a plane with six members of the Royal Navy Parachute Display Team and freefalling at 125mph. That's about the same as the top speed of an average SUV so they could have filmed some sort of exciting race instead.

“Land Rover is proving why the New Discovery is the ultimate family SUV. The fact that they have created this world-first Intelligent Seat Fold technology is impressive in itself and for the remote function to work while we are freefalling from a plane is pretty cool!" says Grylls.

Really, does not having to pull a lever seem like such a big deal for a man who ate bloody salmon leftovers with President Barack Obama? Come on!