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Baume & Mercier Partners Up with Carroll Shelby for Cobra 427 Anniversary Watch

Remember when we told you guys Carroll Shelby Company is creating 50 unique special edition Cobras to celebrate the legendaryShelby Cobra 427’s 50th anniversary? It turns out the carmaker decided to partner up with a Swiss luxury watch manufacturer to help promote the new line of cars.
Baume & Mercier Partners Up with Carroll Shelby for Cobra 427 Anniversary Watch 7 photos
Photo: Watch-Insider
Baume & Mercier Capeland Shelby Cobra Steel ChronographBaume & Mercier Capeland Shelby Cobra 18k Red Gold Flyback ChronographBaume & Mercier Capeland Shelby Cobra Steel ChronographBaume & Mercier Capeland Shelby Cobra Steel ChronographBaume & Mercier Capeland Shelby Cobra 18k Red Gold Flyback ChronographBaume & Mercier Capeland Shelby Cobra 18k Red Gold Flyback Chronograph
Like we said in December, Shelby American Inc. allocated a block of CSX serial numbers for the series in question. The company announced that each and every of these particular roadsters will come with special gold 50th Anniversary badging and logos. They will be offered with either aluminum or fiberglass bodies and will have a price range starting from $120,000 to approximately $250,000.

Since we’re obviously looking at some rather exclusive replicas of a great American auto emblem, it seems the engineers thought getting some help from a renown watch maker in the business would make it perfect.

Baume & Mercier, part of the Richemont Group, are the ones to design the limited-edition run of watches that, like the cars, will celebrate the 50th anniversary of the 427 Shelby Cobra, as well as its first winning of the FIA Sports Car World Championship.

Dubbed Capeland Shelby Cobra limited-editions, the watches are inspired by the vintage 1948 mono-push-piece chronograph in the Baume & Mercier museum. According to what Baume & Mercier CEO Alain Zimmermann told Watch-Insider, the timepiece is distinguished by its retro accents, classic lines, chronograph and tachymeter functions, polished and satin finished case and specially crafted hands featuring the Cobra logo.

Each watch in the Capeland Shelby Cobra collection arrives in special packaging with an exclusive miniature of the 427 Cobra, in addition to a custom brochure and card. The collection of models finished in steel are limited to 1,965 units, while the second model is a 18K Red Gold Flyback chronograph of which only 98 pieces will be delivered.

Details such as when the watches are available and the retail price are still to be announced, but we’ll keep you guys up to date.
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