Baojun 630 Likely to Be Priced at $7000

We already knew that GM's new Baojun brand is going to build affordable cars in China, so now we finally have the first speculation regarding the price the future models will be sold for. Voices familiar with the matter claim the Baojun 630, the first model to be launched under the new brand, will wear a price tag of $7000. Of course, the vehicle really is affordable but there are no comments on the trim levels to be available across the range.

All we know is that the vehicle will be powered by a 1.5-liter four-cylinder powerplant that will generate somewhere around 105 horsepower and 135 Nm of torque. It will borrow some design cues from the Buick Excelle but, obviously, it won't adopt the equipment levels offered by GM's core brand.

Baojun hopes to produce around 100,000 cars per year and, taking into account their price, selling them might not be a problem at all. GM officials earlier this year pointed that the Baojun brand has been specifically introduced to meet local demand and most of the cars to be sold under this badge will perfectly match buyers' requirements.

“We carefully studied the market and customers,” said Kevin Wale, President and Managing Director of the GM China Group. “Quality, design, fuel economy and durability were made a focus to appeal to local car buyers, particularly first-time buyers in the nation’s second- and third-tier markets.”

The first model to be sold under the Baojun brand is the 630, which will arrive in the dedicated dealership network in the first months of 2011.