Awesome App Transforms Lexus RC F Photo In 3D Model

Lexus RC F in Aurasma App 2 photos
Photo: screenshot from Youtube
Lexus RC F
These type of extra information received by scanning things started back in 1980 when the product barcode was introduced. A few years ago it evolved into more complex QR codes and by the means of technologically advanced handheld devices you can now scan normal pictures and get a whole new product experience.
Lexus is among the few automakers that went advertising its products via augmented reality. How does this sorcery work?

Well, you need an Android or iOS device with internet connectivity and camera. Then you have to download the Aurasma app on iTunes or Google Play. Then you need the image bellow printed on a piece of paper. All you need to do now is start the app and point your device’s camera towards the picture.

Some magic is going to happen next and the flat 2D Lexus RC F printed on the piece of paper will be replaced with a high-poly 3D model. You will still see the the real objects through the camera, but on the piece of paper you will have a 3D RC F model you can look at from different angles by moving your device around it or simply rotating the paper.

Go ahead and try it for yourself. It’s free and you don’t need an account to access the app.
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