Avon Tyres Becomes Title Sponsor of the British GT Championship

Motorsport is an activity that generates an infinity of thrills, for both participants and spectators/viewers, also being an important marketing playground for the automotive industry. The latest automotive supplier to announce a racing deal is Avon Tyres, who will be the title sponsor and official control tire supplier for the British GT Championship.

The new agreement, which runs through 2014, will see GT beasts wearing Ferrari, Porsche, Audi and Aston Martin badges wearing Avon rubber for the on-track battle with the stopwatch for an additional three years, starting in 2012.

The tire producer became a supplier for the British GT championship back in 2006, with hundreds of drivers having completed around 200,000 racing miles since then.

“We have enjoyed working with the British GT Championship and are delighted to have formalised an agreement with the championship organisers for a further three years. The constantly changing mix of cars, each with different characteristics, really tests our expertise but the Avon crew enjoys meeting the challenge head-on,” said Cooper Tire Europe managing director, Julian Baldwin.

“Avon Tyres has shown great dedication to our championship, both on track and behind the scenes. The nature of GT racing brings special challenges for a tyre supplier and Avon has always delivered a superior product that delivers equal performance across a wide range of machinery and generates fantastic race action,” added Stephane Ratel, SRO Chairman and promoter of the Avon Tyres British GT Championship.

The provisional calendar for the 2011 Avon Tyres British GT Championship is scheduled to kick off at Oulton Park on April 23-25.