Automotive Envy: Nissan Qashqai Outsells Entire Honda Range in Europe

Good content, some engines borrowed from Renault and an affordable entry price are boosting sales of the Nissan Quashqai. Last time we checked, it was the best selling vehicle built by the Japanese automaker and sold in Europe.
Despite the overall week European market, Nissan reported a strong 16.5 percent sales increase for October compared to the same month a year ago. This has translated in combined sales of 578,500 cars for the year to date, which is a massive 125,000 improvement over the first ten months of 2010.

After its arrival on the European market that year, the Qashqai arrived the same year in Japan (known as the Dualis there), followed by Africa, the Middle East, Oceania, Asia, and Latin America.

Honda is really envious of this success and wants to do something about it, namely an urban crossover of their own, according to Automotive News.

"We are very envious that the Qashqai from Nissan is selling very well so we are thinking about doing something like that," CEO Takanobu Ito said.

The use of a strong word like ‘envious’ is justified, given the fact that the Qashqai outsold the whole Honda range in the first three quarters, by a large margin even. What’s more, while Nissan is thriving, Honda has seen its sales fall by almost a fifth.

In our opinion, this has more to do with the fact that Honda’s cars aren’t tailored for Europe, but to the Global market, while Nissan specific engines that are extra frugal, like the new 130 hp 1.6 dCi. Could this be why they announced a 120 horsepower 1.6-liter diesel? Probably!
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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