Photo: Automobili Lamborghini
Throughout November, Automobili Lamborghini will officially join as a partner of men’s health activists Movember for a fundraising and awareness campaign aimed at improving men’s mental health and addressing suicide prevention, prostate cancer and testicular cancer.
According to Movember, men are dying on average five years earlier than women, and they say most of those deaths happen for largely preventable causes. The charitable organization says around 10.8 million men face life with a prostate cancer diagnosis around the world each year. And in addition, testicular cancer is cited as the most common cancer among young men. Movember notes that one man dies by suicide every minute of every day. They say males account for 75% of all suicides.
To help, Movember funds projects worldwide to help engage men and aid them in understanding best practices and accelerating positive change. To date, the organization has financed more than 1,250 projects around the world.
The highlight of the campaign takes place on Saturday, November 6, when around 1,500 Lamborghinis take to the streets of major cities around the world to spread awareness via a single, collective gesture: participating Lamborghinis will be adorned with hood decorations in the shape of a mustache which symbolizes the charity.
Cars will join the parade in New York, London, Sydney, Bangkok, Rome and Cape Town. Customers from all over the world are invited to take part in a Bull Run put on by 92 Lamborghini dealers to spread Movember’s message. The foundation is also opening a fundraiser on a dedicated platform where donations can be made.
According to Stephan Winkelmann, the Chairman and CEO of Automobili Lamborghini, says his company is focused on health screening and prevention projects, as well as schemes to support diversity and inclusion.
“Lamborghini wants to actively contribute to the crucial issue of health and support research by raising awareness among its community of fans and customers,” Winkelmann says. “This is a perfect parallel to the many initiatives that we have been carrying out internally for years in favor of the psycho-physical well-being of our people.”
To help, Movember funds projects worldwide to help engage men and aid them in understanding best practices and accelerating positive change. To date, the organization has financed more than 1,250 projects around the world.
The highlight of the campaign takes place on Saturday, November 6, when around 1,500 Lamborghinis take to the streets of major cities around the world to spread awareness via a single, collective gesture: participating Lamborghinis will be adorned with hood decorations in the shape of a mustache which symbolizes the charity.
Cars will join the parade in New York, London, Sydney, Bangkok, Rome and Cape Town. Customers from all over the world are invited to take part in a Bull Run put on by 92 Lamborghini dealers to spread Movember’s message. The foundation is also opening a fundraiser on a dedicated platform where donations can be made.
According to Stephan Winkelmann, the Chairman and CEO of Automobili Lamborghini, says his company is focused on health screening and prevention projects, as well as schemes to support diversity and inclusion.
“Lamborghini wants to actively contribute to the crucial issue of health and support research by raising awareness among its community of fans and customers,” Winkelmann says. “This is a perfect parallel to the many initiatives that we have been carrying out internally for years in favor of the psycho-physical well-being of our people.”
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