Automobile Ad of the Year Finalists Revealed

The One Club has announced the finalists for the 2014 One Show Automobile Advertising of the Year, which are divided into four categories - Broadcast TV, Online Videos, Interactive and Experiential Advertising.
Sound of Honda - Ayrton Senna 1 photo
Photo: screenshot from Youtube
14 finalists have been selected ahead of the 2014 Detroit Auto Show in January, when the winners will be revealed, including Dodge’s “It Comes Standard” ad featuring Ron Burgundy, Honda’s “Hands” commercial or Land Rover’s “Roam Free” clip.

Honda’s tribute to Ayrton Senna, created on the Suzuka track using telemetry data and audio samples from the 1989 Japanese Grand Prix, is also featured in the Online Videos category.

A fifth bracket, called Print/Outdoor, includes Kia’s “Panoramic Sunroof - Cat”, Fiat’s “Letters” and Volkswagen’s “Child” ads. A Public Choice Award will also be announced on January 14, during a special event in Detroit.

More details on the 2014 One Show Automobile Advertising of the Year Award are available in the official press release below. All 14 nominees are also included below.

Broadcast TV

Dodge "It Comes Standard"
Honda "Hands"
Honda "Illusions"
Daimler/Smart "Offroad"
Land Rover "Roam Free"

Online Videos

Audi "The Challenge"
Honda "Sound of Honda/Ayrton Senna"
Honda "Project Drive-in"


BMW "Eli's BMW"
Hyundai "Driveway Decision Maker"
Fiat "Abarth 500 Zero Followers"

Experiential Advertising

Toyota "Tundra Endeavor Campaign"
Toyota "Camry Thrill Ride Experience"
BMW "Window Into the Near Future"
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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