The One Club has announced the finalists for the 2014 One Show Automobile Advertising of the Year, which are divided into four categories - Broadcast TV, Online Videos, Interactive and Experiential Advertising.
Photo: screenshot from Youtube
14 finalists have been selected ahead of the 2014 Detroit Auto Show in January, when the winners will be revealed, including Dodge’s “It Comes Standard” ad featuring Ron Burgundy, Honda’s “Hands” commercial or Land Rover’s “Roam Free” clip.
Honda’s tribute to Ayrton Senna, created on the Suzuka track using telemetry data and audio samples from the 1989 Japanese Grand Prix, is also featured in the Online Videos category.
A fifth bracket, called Print/Outdoor, includes Kia’s “Panoramic Sunroof - Cat”, Fiat’s “Letters” and Volkswagen’s “Child” ads. A Public Choice Award will also be announced on January 14, during a special event in Detroit.
More details on the 2014 One Show Automobile Advertising of the Year Award are available in the official press release below. All 14 nominees are also included below.
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