autoevolution
 

Audi Working on New Design Language

Audi seems to be aware of the fact that it’s taken the “family identity” concept too far and the company is working to redefine its design philosophy.
New Audi Design 1 photo
Photo: Audi
According to autocar, the German automotive producer is already in an advanced stage of the project. The company’s design director Stefan Sielaff told the aforementioned source that Audi will use a new design strategy, which will use the “AQR” acronym, with A standing for Audi (sedans and hatches, Q for Quattro (SUVs) and R for sports cars.

Each of the three categories will have its own design standards, such as the angle of the front grille, the headlight silhouette and the body surfacing. For example, the saloon will come with a grille that’s uses a certain angle, while SUV will have a more upright design.

In addition to that, Audi is also looking to develop an identity for its e-tron electric vehicles.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories