Audi Turns One Hundred

On 16 July this year, Audi will celebrate its centenary and in order to make its birthday an event to remember, the museum mobile in the Audi Forum Ingolstadt has organized a truly special exhibition called "From Horch to Audi – The history of perfection has a new name”.

The German luxury car maker takes this opportunity to showcase historic cars that have been collected from all over Europe for the event. The stars of the exhibition will be thirteen cars dating from before the Second World War. These include  the first model wearing the Audi brand, a 1911 Audi Type A, an Audi Type E built in 1913 and a world premiere – the 1935 Audi 225 Front Special Roadster which was recently rebuilt.

However, Audi will not only present their historic vehicles but also some anecdotes from the company’s early days:  the choice of name, the dismissal of August Horch, the first eight-cylinder model, the pioneering adoption by Audi of left-hand drive in Germany, the competition for the first Audi radiator badge or the acquisition by DKW and the subsequent creation of Auto Union.

“Audi’s history is far too exciting for a conventional form of presentation. We have aimed to make it easily comprehensible at first glance, and for children to understand it easily too,” explains Stefan Felber from the Audi museum mobile.

The Audi museum mobile at the Audi Forum Ingolstadt is open daily from Monday to Sunday, from 9 a.m. to 6 p.m. and the exhibition of historic cars will be available for visitors from March 11 to July 16, 2009,

After 100 years of hard work where perfection guided the car maker's way as they claim, Audi can now look back to where all started from. Back at the end of the 19th century, August Horch  set up a company named Horch & Cie. Motorwagen Werke in Cologne. In 1909, Horch left the company following a quarrel with the members of the executive and supervisory boards. But soon after he established another automobile manufacturing operation which he called Audi (the Latin translation from "Horch" which means "Listen" in English).
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