Audi to Use "e-tron" Badging for Its Electric Cars

All future electric Audis will receive the “e-tron” badging, just like the 4 wheel drive models from the German manufacturer are all called “quattro” and its diesel engines (in fact all of the Volkswagen Group's diesel engines) bare the "TDI" nameplate, as autoweek writes. Audi plans to release an initial batch of 100 e-trons, which will be produced at the company’s German Ingolstadt plant in 2012. Consequently, this will be extended to a 1,000 units run. The production site that will be used for the vehicle on the long term has not been revealed just yet. "It doesn't necessarily have to be built in Ingolstadt," Audi CEO Rupert Stadler told the aforementioned source. However, the plant which will bring the e-tron to the world will certainly be based in Germany. According to autocar.uk, the electric sports car is expected to be more expensive that the R8 supercar. Achim Badstubner, Audi's head of exterior design, told autocar that all the examples of the car will be made to order. He explained that the decision to increase production of the car will be based on the innital 1000 units lot’s commercial success. "There are always people who want to be first to own new technology," he added. autoevolution will be attending the 2010 Geneva Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event