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Audi Supports Dallas NBA, NHL Teams

The North American division of Audi announced today it has signed a new partnership with the NBA Dallas Mavericks, the NHL Dallas Stars, and American Airlines Center, as part of a new sponsorship that includes naming rights for the new Audi Club available to Platinum Level ticket holders at American Airlines Center.

The Audi Club at American Airlines Center follows commitments Audi has made with other sport venues & teams such as the Yankee Stadium and the New York Yankees and the FedEx Field and the Washington Redskins.

"Dallas is a thriving market for Audi and a relationship with these successful franchises, and this exceptional venue, fits well with our progressive brand,"
said Scott Keogh, Chief Marketing Officer, Audi of America.

American Airlines Center is home to the Dallas Mavericks, the Dallas Stars, and the Dallas Vigilantes. Since opening in 2001, American Airlines Center hosts 200 events annually, including: NBA All-Star, NHL All-Star, NBA Finals, Ringling Bros. and Barnum & Bailey Circus, U2, Paul McCartney, Billy Joel, Black Eyed Peas, Britney Spears, Lady Gaga, UFC 103, Winstar Casino's BigDNYE, Disney on Ice, Walking with Dinosaurs: The Arena Spectacular, and many more.

"We are very pleased to have this partnership with Audi and proud to have their name attached to one of the most popular gathering spaces at American Airlines Center," said Brad Mayne, President and Chief Executive Officer of Center Operating Company, the company that manages American Airlines Center. "The Audi brand mirrors the level of sophistication and excellence that the Platinum Level of American Airlines Center is known for."

The Audi Club blends seating, dining, entertainment, and meeting space housed by the south end of the arena. In addition to that, images of Audi luxury vehicles are prominently displayed on the walls throughout the restaurant. Also, guests can learn more about the Audi lineup at a kiosk conveniently located in the restaurant.
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