Photo: Audi
German automaker Audi is planning to strengthen its brand appeal by launching a series of innovative premium cars based on recent concepts, Audi UK director Andre Konsbruck revealed.
The representative declined to reveal any actual details, but hinted that the Sport quattro and Nanuk concept could reach production sometime in the future.
“Every concept we show has production possibilities, and these cars are no different. I can see a future where we aim to deliver different, innovative premium cars that people aspire to own, such as these. They will be niche, and they will push our price ceiling, but they deliver on the brand image and build the desirability of the brand as a whole.
However popular they are, we cannot just build Audi A3s, that’s clear. Audi has always done special projects to drive its premium image, and cars like the Quattro and Nanuk could achieve that,” said Konsbruck, according to Autocar.
Both the Audi Sport quattro and the Nanuk concepts were introduced at this year’s Frankfurt Motor Show.
“Every concept we show has production possibilities, and these cars are no different. I can see a future where we aim to deliver different, innovative premium cars that people aspire to own, such as these. They will be niche, and they will push our price ceiling, but they deliver on the brand image and build the desirability of the brand as a whole.
However popular they are, we cannot just build Audi A3s, that’s clear. Audi has always done special projects to drive its premium image, and cars like the Quattro and Nanuk could achieve that,” said Konsbruck, according to Autocar.
Both the Audi Sport quattro and the Nanuk concepts were introduced at this year’s Frankfurt Motor Show.
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