Audi Showcases 7 Custom A1 Models at Worthersee

Audi will participate at this year’s Worthersee Tour (May 12 - 15) with a fleet of seven customized A1 models, dubbed “motto vehicles” by the automaker. Innovative adhesive film designs, vibrant paint finishes as well as exterior add-on parts and a matching interior will transform a total of seven models of the new compact car into spectacular motto vehicles. Audi’s 3,000 square meter stand at the GTI meet will include the high-performance R8 GT sportscar, the new RS5 and the R8 V10 Spyder. In total, there will be 19 different models, but the focus of this year’s Worthersee Tour Audi stand is represented by the A1 special editions. “The Audi A1 fits in with the GTI meet because customization has always been a central topic for the Audi fans here at the Wörthersee and will also play a special role for A1 customers,” says Stefan Sielaff, Head of Audi Design. Sielaff and his team have developed seven different models for the appearance at the Wörthersee, including a model sporting an “FC Bayern” look. The Audi A1 1.4 TFSI shows the design possibilities offered by add-on parts, special paint finishes and adhesive films. This compact car has the Number 10 of FC Bayern star Arjen Robben on the roof and on the doors. With the large logo of Germany's most successful soccer club on the hood, the restyled front bumper and a modified diffuser in the back, this A1 immediately stands out from the crowd. Another highlight is the sill sporting visual cues from the S line. Two production models of the Audi A1 are also at the Wörthersee, of course. The A1 1.4 TFSI in Misano Red with a dark gray contrast arch is joined at the Audi stand by the A1 1.6 TDI in summery Scuba Blue. The complete list of Audi models at Wörthersee Tour 2010