Audi Sets New Sales Record for 2010

With four months gone in 2010, German carmaker Audi drew the line, added the numbers and proudly announced today it has set a new sales record for the January-April period: 360,760 units sold.

We are making very good progress, and we will keep our foot on the accelerator,” Rupert Stadler, Audi chairman of the board said at the company’s Annual General Meeting. “And we will keep our foot on the accelerator. For the second quarter we expect to see further growth, not least thanks to the new-generation A8 which has recently gone on sale. In the second half of the year our entry-level A1 model will deliver additional momentum.”

The number of units sold by Audi in the four months of the year translate into double-digit growth rates in all its sales regions. Audi generated revenue of €8.2 billion, up 23 percent compared to the same period last year.

The good result registered so far made Audi look at the remainder of the year with new-found confidence. This year, Audi will launch 12 new models, including the A7, RS 5 and the Q5 hybrid.

"We intend to get back to deliveries of over a million cars to customers again this year, and we are aiming to beat our (2009 performance in terms of both revenue and operating profit,” Axel Strotbek, member of the board for Finance and Organization added.

“As markets generally continue to develop positively, we are currently forecasting that we will increase our operating profit by more than the rate of rise in sales revenues."
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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