Audi Says SUVs Are Top Priority

Audi Q7 1 photo
Photo: Audi
The fact that Audi is looking to expand its SUV lineup is no breaking news, but the company’s technical chief Wolfgang Durheimer agreed to share a few more details.
Speaking to Autocar, the former Bentley employee said that SUVs are Audi’s biggest priority and that a bigger vehicle to be slotted above the Q7 might show up in the lineup. Also, Durheimer wants to push Audi-owned brand Lamborghini to develop their own SUV.

“SUVs are our biggest priority. I pushed for the Bentley SUV and I'm pushing for Audi to make something in this segment also. I could see Bentley and Audi both making SUVs, and Lamborghini also; in my job I'm trying to encourage the project to progress,” said the company representative.

The new SUV is said to be badged Q8 and combine Range Rover Sport-like exterior looks and the ultra luxurious interior features found on the Audi A8 flagship sedan.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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