Somebody at Audi UK knows precisely how to sell cars. There's none of that Avengers bull or dry German humor in their commercials. This latest one sees a 367 horsepower RS3 Sportback unleashed on an ice rink for no good reason.
We'll remind you that Audi UK also released an ad where the R8 supercar widened its hips and gave birth to a hot hatch, complete with the placenta and uterine fluids. Considering they are probably going to sell a few hundred RS3 per year, it's a tad excessive.
Even though the RS3 has all-wheel drive, it's not ideally suited to dancing in an ice ring, but it does have traction advantages over a BMW M235i or Porsche Cayman. Normally, it uses it to rocket itself using the power of its 2.5-liter turbo engine. But on the ice, it's all about being in control.
This beast of the road remains forbidden fruit in the U.S. market. However, Audi of America CEO Scott Keogh confirmed that an American-spec RS3 is being developed. It's probably going to switch the dorky hatchback body for an STI rivalling sedan one while keeping the engine.
Currently, the fastest car in the world built on VW Group's MQB platform, the RS3 Sportback is available across Europe, where the Germans demand upwards of €54,000 for the privilege. With right-hand-drive, it lands in British showrooms from £39,955, making it less than twice the price of an RS7.
We're always eager to watch another RS3 video, and that's thanks to its 1-2-4-5-3 firing order. The engine is like a drum and bass concert, the perfect reason to delay electric mobility for however long possible.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News