autoevolution
 

Audi Releases the Hounds for Super Bowl XLV

Following the Super Bowl prelude ad called "Goodnight", which aired during NFL playoffs, Audi has now revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV.

Titled "Release the Hounds," the spot will reportedly follow two well-dressed inmates as they attempt to break out of a luxury prison, challenging viewers to re-think luxury. The ad ill culminate with what Audi calls an “unforgettable and comical” cameo at the end.

"Release the Hounds" is a continuation of the Audi's mission to define Progressive Luxury. Just like “Goodnight,” Audi's 2011 Super Bowl spot also will feature the 2011 A8 sedan.

As a fresh reminder, "Goodnight" brought viewers' notions of old luxury with the help of an unlikely literary inspiration:  Goodnight Moon, the 1947 children's book by Margaret Wise Brown. The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the 2011 Audi A8 sedan.

“The past three years Audi has delivered highly-rated spots, including last year's "Green Car" ad featuring the Audi A3 TDI, Green Car Journal's 2010 "Green Car of the Year," and a soundtrack created by rock legends Cheap Trick,”
a company statement reads.

“The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice,"”
the release concluded.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories