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Audi Releases 2010 Model Year Pricing

German brand Audi has just announced the pricing details for its new 2010 product lineup which comes with several upgrades over the current models. Beside all the new things which you’ll find below, Audi also revealed that it is the first car manufacturer in the U.S. to feature FSI direct injection technology in all of its gasoline engines, a move which is expected to help the company improve its US market share and attract more buyers.

Audi also introduced slight adjustments overall its price scheme, with some of the models offering significant consumer savings. For example, a 2010 Audi A5 quattro with manual transmission can now be purchased for a full $4,700, less than its predecessor, a manual transmission-equipped 2009 A5 3.2 quattro.

Just to refresh your memory, Audi is also offering an extra $1,000 bonus in the United States for consumers who agree to purchase a new Audi through the Car Allowance Rebate System.

So, to get straight to the point, here is the complete list of prices and changes for the 2010 lineup:

2010 Audi A3

A3 2.0T FWD (Manual) Premium $27,270
A3 2.0T FWD (Manual) Premium Plus $29,270

A3 2.0T FWD (S tronic(R)) Premium $28,750
A3 2.0T FWD (S tronic(R)) Premium Plus $30,750

A3 2.0T quattro (S tronic(R)) Premium $30,850
A3 2.0T quattro (S tronic(R)) Premium Plus $32,850

  • 3.2 FSI engine option discontinued
  • S line exterior equipment now standard on every A3
  • Titanium package is now Titanium Sport Package (now includes sport suspension and seats)
  • Leather/alcantara seat now available as part of Titanium Sport packages
  • Wood interior trim now available
  • Xenon headlights with LED DRL standard on Premium Plus model
  • Wheels upgraded in appearance

A3 2.0 TDI clean diesel will be released in December 2009, with pricing information likely to surface in the upcoming months.

2010 Audi A4

A4 2.0T FWD Sedan (Multitronic) Premium $31,450
A4 2.0T FWD Sedan (Multitronic) Premium Plus $35,000

A4 2.0T quattro Sedan (Manual) Premium $32,350
A4 2.0T quattro Sedan (Manual) Premium Plus $35,850
A4 2.0T quattro Sedan (Manual) Prestige $41,050

A4 2.0T quattro Sedan (Tiptronic(R)) Premium $33,550
A4 2.0T quattro Sedan (Tiptronic(R)) Premium Plus $37,050
A4 2.0T quattro Sedan (Tiptronic(R)) Prestige $42,250

A4 2.0T quattro Avant (Tiptronic(R)) Premium $35,350
A4 2.0T quattro Avant (Tiptronic(R)) Premium Plus $38,850
A4 2.0T quattro Avant (Tiptronic(R)) Prestige $44,550

  • Navigation models now equipped with 3rd Generation MMI and SIRIUS traffic
  • LED taillights on Premium Plus and Prestige models
  • Bluetooth and Homelink now packaged together as option on Premium model
  • Bang & Olufsen(R) premium audio system now available as option on Premium Plus
  • Prestige now includes Navigation (3G MMI) and Voice Control
  • Audi Side Assist now an optional package with Audi parking system advanced
  • S line wheel changes to 7 double spoke (formerly 5 tri-spoke)

The S4 sedan will be released in September 2009, with pricing to be announced that a later date.

2010 Audi A5

A5 2.0T quattro Coupe (Manual) Premium $36,000
A5 2.0T quattro Coupe (Manual) Premium Plus $39,500
A5 2.0T quattro Coupe (Manual) Prestige $44,300

A5 2.0T quattro Coupe (Tiptronic) Premium $37,200
A5 2.0T quattro Coupe (Tiptronic) Premium Plus $40,700
A5 2.0T quattro Coupe (Tiptronic) Prestige $45,500

A5 3.2 quattro Coupe (Tiptronic) Premium Plus $44,000
A5 3.2 quattro Coupe (Tiptronic) Prestige $48,800

S5 4.2 V8 FSI Coupe (Manual) Premium Plus $52,400
S5 4.2 V8 FSI Coupe (Manual) Prestige $56,250

S5 4.2 FSI (V8) Coupe (Tiptronic) Premium Plus $53,600
S5 4.2 FSI (V8) Coupe (Tiptronic) Prestige $57,450

  • 2.0 TFSI engine introduced with quattro AWD in manual and Tiptronic transmissions
  • 3.2 FSI with manual transmission discontinued
  • A5 coupe moves to Premium-Premium Plus-Prestige line structure
  • 2.0T Premium now offers A5 a $4,700 lower price point in the market
  • Navigation models now equipped with 3rd Generation MMI and SIRIUS traffic
  • LED taillights on Premium Plus and Prestige models
  • New wheel design for A5 2.0T Premium

A5 2.0 TFSI Cabriolet and S5 3.0 TFSI (supercharged V6) Cabriolet will be released in fall 2009.

2010 Audi Q5


Q5 quattro (Tiptronic) Premium $37,350
Q5 quattro (Tiptronic) Premium Plus $41,400
Q5 quattro (Tiptronic) Prestige $48,850

  • New Fine Grain Ash, Natural Brown decorative inlays (exposed grain, matte finish)
  • New 20 inch five-segment spoke S line wheel (replaces five-double spoke wheel)
  • Audi side assist now standard on Prestige model
  • New Luxury Package for Prestige model includes leather door armrests and instrument panel top, and ventilated front seats in Milano leather
  • Bang & Olufsen Sound System now available as a standalone option on Premium Plus model
  • Dakar Beige removed from exterior color program (still available via Audi exclusive)
  • Indirect tire pressure monitoring system (uses ABS wheel speed sensors instead of wheel-mounted units to detect air loss)

2010 Audi A6

A6 3.2 FSI Sedan FWD (Multitronic(R)) Premium $45,200
A6 3.2 FSI Sedan FWD (Multitronic(R)) Premium Plus $48,100

A6 3.0 TFSI Sedan quattro (Tiptronic(R)) Premium $50,200
A6 3.0 TFSI Sedan quattro (Tiptronic(R)) Premium Plus $52,800
A6 3.0 TFSI Sedan quattro (Tiptronic(R)) Prestige $55,200

A6 3.0 TFSI Avant quattro (Tiptronic(R)) Premium $53,310
A6 3.0 TFSI Avant quattro (Tiptronic(R)) Premium Plus $55,830
A6 3.0 TFSI Avant quattro (Tiptronic(R)) Prestige $58,160

A6 4.2 FSI Sedan quattro (Tiptronic(R)) Prestige $60,950

S6 5.2 FSI (V10) Sedan quattro (Tiptronic(R)) Prestige $76,100

  • Daytime running lights standard on halogen-equipped vehicles
  • Navigation upgraded to 3G MMI and navigation and SIRIUS traffic logic
  • Reduced brake dust pads
  • New 3.2 FSI V6 engine with 265 horsepower
  • New 19" Sport Package with performance tires
  • New 18" Sport Package with all-season tires
  • Heated steering wheel with Cold Weather package

2010 Audi A8

A8 4.2 FSI Sedan quattro (Tiptronic(R)) $74,550
A8L 4.2 FSI Sedan quattro (Tiptronic(R)) $78,400

  • W12 engine not available in the 2010 model year
  • S8 not available in the 2010 model year
  • Espresso Brown, Linen Beige, Light Gray and Impala Beige interior colors discontinued
  • LED daytime running lights on all trims
  • 19-inch wheels standard on all normal wheelbase models
  • Trunk lid with S8 spoiler standard on normal wheelbase models
  • Optional carbon fiber interior inlays available on normal wheelbase models
  • Ventilated massage front seats standard on long wheelbase models
  • Contrasting stitching and piping on long wheelbase models

Audi TT Coupe and Roadster

TT Coupe 2.0 TFSI quattro (S Tronic(R)) Premium $37,800
TT Coupe 2.0 TFSI quattro (S Tronic(R)) Premium Plus $39,800
TT Coupe 2.0 TFSI quattro (S Tronic(R)) Prestige $42,580

TTS Coupe 2.0 TFSI quattro (S Tronic(R)) Premium $45,900
TTS Coupe 2.0 TFSI quattro (S Tronic(R)) Prestige $51,950

TT Roadster 2.0 TFSI quattro (S Tronic(R)) Premium $40,800
TT Roadster 2.0 TFSI quattro (S Tronic(R)) Premium Plus $42,800
TT Roadster 2.0 TFSI quattro (S Tronic(R)) Prestige $45,580

TTS Roadster 2.0 TFSI quattro (S Tronic(R)) Premium $48.900
TTS Roadster 2.0 TFSI quattro (S Tronic(R)) Prestige $54,950

Audi R8

R8 4.2 FSI (V8) quattro (6-Speed Manual) $114,200
R8 4.2 FSI (V8) quattro (R tronic) $123,300

R8 5.2 FSI (V10) quattro (6-Speed Manual) $146,000
R8 5.2 FSI (V10) quattro (R tronic) $155,100

  • R8 V10 5.2 FSI quattro coupe added to R8 line
  • Full LED lights optional on V8 and standard on V10
  • Carbon fiber doorsills, external mirrors and body kit available
  • Illuminated doorsills available
  • New titanium finish wheels
  • New Lava Gray exterior color
  • New Sepang Blue exterior color (V10 only)
  • New Amulet Red Fine Napa interior color
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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