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Audi, Release the Hounds!

The Super Bowl is just around the corner and, if you're not a football fan, then we're sure you at least can't wait to see the advertising river of milk and honey which will pore from your TV screens during the event. So get your popcorn ready, because this year, the auto makers are on a roll.

Audi, one of the manufacturers who plan to take full advantage of the exposure provided by the Super Bowl, released this week the details of its 60-second spot which will air during the first break after kick-off.

The spot is titled Release the Hounds (it has been developed by San Francisco-based Venables Bell & Partners), it involves two well-dressed inmates, a prison break attempt and “an unforgettable and comical cameo at the end,” complete with a celebrity appearance. Below, you'll find a sneak peak at the Super Bowl clip, providing the background for the action we all will see during the Super Bowl.

Filmed in documentary-style, the Startled Smart clip, as this preview is called, takes “at-risk youth inside Luxury Prison to teach them a hard lesson about the consequences of an opulent lifestyle.” See the result in the video below.

Two weeks ago Audi already released what it called the warm-up ad leading to the Super Bowl clip. Just as is the case with “Release the Hounds,” the first clip, Goodnight, has a nice retro-touch to it. And, just like the new ad, it is meant as an advertisement for the new A8 and Audi's new philosophy, Progressive Luxury.

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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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