Audi Receives Red Dot Design Award

Audi has recently received a Red Dot Design Award from the German Design Zentrum Nordrhein Westfalen. The organization’s panel of international design experts was particularly impressed with the high level of consistency offered by Audi’s communication, praising the principles of sustainability and efficiency, which stand behind the German carmaker’s work.

Together with its design agencies, Audi received a total of 16 of the Design Zentrum’s trophies in the communication category, which allowed the company to receive a special title: “red dot: client of the year”. Audi will receive the award during a special ceremony that will be held on December 8.

“AUDI AG is exemplary in its implementation of the brand’s core and its values such as progressiveness and sophistication in diverse media and communication channels,” said Prof. Dr. Peter Zec, Managing Director of the Design Zentrum Nordrhein Westfalen and initiator of the red dot design award.

The panel recognized Audi’s efforts that gave birth to concepts or designs such as the Audi Corporate Sound audio concept, the design of the company’s show stands, interactive roadshow concepts, such as the most recent one for the Audi A1, as well as the brand’s appearances at Design Miami and Art Basel.

The event will be held at the red dot design museum in Essen, Germany. It will also see Audi’s design agencies receive an additional 16 awards in the category communication design and marketing communication.

“The focus of the red dot design award is on innovation and appealing design. It is awarded in the independent disciplines product design, communication design and design concept. The nominees for the award include global players from a wide variety of industries and segments, from furniture manufacturers to research centers,” stated the press release.