Photo: spdesignsest/Instagram
The Audi R8 is, simply put, a very interesting car. It's got those Lamborghini genes, a powerful V10 engine that's almost unique and decent supercar looks. So why isn't it selling as well as its rivals?
Well, Audi seems to have decided against making another R8. The factory currently producing the R8 will probably be switched to high-performance EVs, like the e-tron GT, while demand for this German supercar is slowing by the day.
So why is it failing? Well, over the years, many journalists have claimed there's a problem with how it handles which makes Italian cars preferable despite the slight price discount. But we don't think that's what's going on. It's impossible to make a sports car that appeals to everybody. Some like a raw machine that's always on the verge of killing them, others one that's blisteringly fast in a straight line.
What we believe to be the real problem with the R8 is the lack of interest from Audi. The Germans probably make more money from SUV than anything else. While interesting, the R8 struggles to create a design statement or even work as a true halo car. It's the opposite of Lamborghini or Ferrari, companies which are constantly developing the latest and greatest absurd exotic.
One example of how the Italians stand out is the "speedster." We're not talking about speedsters in the sense of the Porsche 911, but a car with no windshield or roof, just two seats which are as uncomfortably exposed to the elements as a bone in an open fracture. It's a type of machine that shouldn't be allowed to exist in a civilized society, and that's precisely what makes it exciting.
Even though it clearly has the money to do so, Audi never turned the R8 into a roofless killer. Fortunately, we have an interesting rendering from an Estonian artist spdesignsest, who says he was inspired by the Aperta. We see nothing but Lamborghini references here, but feel free to tell us what you think it resembles.
So why is it failing? Well, over the years, many journalists have claimed there's a problem with how it handles which makes Italian cars preferable despite the slight price discount. But we don't think that's what's going on. It's impossible to make a sports car that appeals to everybody. Some like a raw machine that's always on the verge of killing them, others one that's blisteringly fast in a straight line.
What we believe to be the real problem with the R8 is the lack of interest from Audi. The Germans probably make more money from SUV than anything else. While interesting, the R8 struggles to create a design statement or even work as a true halo car. It's the opposite of Lamborghini or Ferrari, companies which are constantly developing the latest and greatest absurd exotic.
One example of how the Italians stand out is the "speedster." We're not talking about speedsters in the sense of the Porsche 911, but a car with no windshield or roof, just two seats which are as uncomfortably exposed to the elements as a bone in an open fracture. It's a type of machine that shouldn't be allowed to exist in a civilized society, and that's precisely what makes it exciting.
Even though it clearly has the money to do so, Audi never turned the R8 into a roofless killer. Fortunately, we have an interesting rendering from an Estonian artist spdesignsest, who says he was inspired by the Aperta. We see nothing but Lamborghini references here, but feel free to tell us what you think it resembles.
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