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Audi Presents Le Mans in 3D Starring Allan McNish

Before the official premiere during the Champions League Final this weekend, between the Audi-sponsored clubs Manchester United and Barcelona at Wembley, Audi wanted to give its fans a look at the new 2.5-minute 2D and 3D film that focuses on the brand’s endurance racing efforts and accomplishments.

The film stars British racer Allan McNish and is entitled “A Day in the Life of an Audi Driver”. McNish, who is a two-time Le Mans winner and current Audi „factory“ driver, explains how Audi managed to win the 24 Hours du Mans race nine times in the last 11 years.

The secret ingredients to such a successful recipe, according to the automaker, include Audi’s dedication to perfection, encapsulated in the brand’s philosophy of “Vorsprung durch Technik” (advancement through technology), exceptional planning, team work and the driver’s remarkable skill and physical prowess.

McNish’s monologue is brought to life by a striking combination of live action and animation, fusing traditional hand-drawn black-and-white illustrations with cutting-edge ‘stereoscopic’ 3D technology.  The film features the new Audi R18 TDI sports-prototype, three of which, numbered 1, 2 and 3 in recognition of the Audi ‘podium sweep’ at Le Mans in 2010, will start this year’s race on June 11.

“Le Mans is the biggest endurance race in motorsport and Audi is proud to be a dominant force,“
said Eve Tyers, National Communications Manager for Audi UK. “Our success has showcased Audi’s cutting-edge technology both in terms of performance, technology and reliability, and this film – our first-ever about Le Mans – shows the human side of what it is like to take part in the race and the strength of Audi Sport’s teamwork that has brought such great success over the past decade.“

“As with most things Audi, it is technically a first being in 3D and when I saw the full advert I was amazed on how it brought everything to life, it is pretty cool,"
added McNish, who will be taking time out from his Le Mans preparations to be the FIA’s steward at this weekend’s Monaco Formula One Grand Prix.

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