Audi Predicts Strong Growth for US Imported Luxury Market

Even if the United States is currently living within one of the most difficult financial period in its history - we're particularly talking about the auto sector -, the "brand with the four rings" Audi is forecasting enthusiastic results in this region, with the imported luxury market share to hit 9.2 percent. In case you're still not amazed, you should probably know that Audi's market share when talking about US imported luxury vehicles was only at 6.6 percent in April 2008, a.k.a. the era prior to the recession.

Wondering how's that possible? Audi says the newly-launched Q5 was a best seller in April, with the second full month of sales bringing no less than 1,212 deliveries to US consumers. Audi A5 continued to run high last month, Audi said, with 680 units sold this April (it means this particular model exceeded the figures recorded in April 2008 by 40.5 percent). Overall, the company delivered a total of 2,434 Audi A5 models in 2009, an increase by 45.4 percent over the same period of the last year.

Audi Q7 remained attractive for US buyers, with around 672 units sold last month. But more importantly, American are slowly but sure migrating to diesel powerplants as Audi claims no less than 253 units of the Q7s delivered in April were powered by TDI engines.

"Audi has been building momentum as clearly demonstrated in the increase of our market share so far this year,” said Johan de Nysschen, President, Audi of America. “We have invested in our dealerships and we have invested in innovative new vehicles. Those investments are building the Audi brand both in our market and in the minds of consumers.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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