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Audi Partners Up with Toms for New Exclusive Sunglasses Collection

Earlier this summer, the two companies designed and sold a new limited edition pair of shoes. With every set customers bought, a person in need would receive one for free. This time, clients who purchase or lease a new or certified pre-owned Audi vehicle will help restore sight to 50,000 people in need of medical treatment.
Audi Partners Up with Toms for New Exclusive Sunglasses Collection 1 photo
Photo: Audi
Audi is once again running its year-end sales event. This time, the company’s available models include special edition A3 and A4, as well as special offers available on the Audi Q5 and Audi A6. It could sound like a marketing move prompted by Volkswagen’s emission cheat scandal, but this is one of the German automaker’s older strategies.

Its partnership with Toms, on the other hand, is a recent project, but since the first run during Summer of Audi proved to be successful, Audi has decided to move forward. The limited-edition Toms sunglasses are matte grey and feature stylish red and white detailing on the arms, with the Audi rings logo appearing on the left temple arm, along with a custom fabric case. They come in two styles, Dalston and Florentin.

As mentioned above, the collaboration aims to help restore sight to 50,000 people in need of medical treatment, sight-saving surgery or prescription glasses.

The charitable company has a rather straightforward approach. Toms is a company that started off in 2006 with a campaign called One for One. It matched every pair of shoes purchased with a pair of new shoes given to a child in need. Based on the same principle, it helped provide clean water to developing communities and safe birth experiences for mothers and babies in need through skilled birth attendant training and birth kits.

As for Toms’ collaboration with the German automaker, from November 4, 2015 to January 8, 2016, customers who purchase or lease a new or certified pre-owned Audi vehicle during the Season of Audi sales event will receive an offer for a pair of exclusively-designed Toms sunglasses.
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