Audi Launches On-line Heritage Dream Land

Audi is offering its fans the chance to enter its delicious 100-year history, with the company’s UK website introducing a new heritage section. This allows visitors to find details about iconic vehicles wearing the Audi badge, observe Vorsprung durch Technik (Progress through Technology) in action, re-live the company’s motorsport record and see the story of four companies becoming one. This is how Audi describes the new sub-sections: Producing iconic cars
The ‘heritage showroom’ takes visitors through the brand with four rings’ star-studded line up of iconic cars – from the foundations laid by the 1913 Audi Type C and its market-leading handling and performance (it could develop up to 35PS) – to the trailblazing Eighties quattros and the brand’s first production supercar, the 2007 Audi R8.

Living Vorsprung durch Technik

The Audi Vorsprung durch Technik DNA is laid bare in the innovation gallery, which features key future-shaping developments such as quattro all-wheel drive, which began life as the drivetrain on the original quattro car.

Setting the pace in motorsport

(Audi has been on winning form in motorsport since Horch won the Alpine Run in the Type C (nicknamed ‘Alpensieger’ – ‘Alpine victor’) at its first attempt. Accolades have been won in diverse competitions ever since – from the the quattro’s decade of dominance in rallying to the nine titles clinched in the 24 hours of Le Mans series, eight of which were thanks to TDI technology that has been honed and tuned on the track.    

Becoming Audi

Users can also explore how the four component companies – Horch, Wanderer, DKW and Audi – became Audi and created the strong tradition of pioneering technology and design that has seen it rise from humble beginnings to being a leading premium car manufacturer.

You can enter the Audi Heritage section, a land of dreams if you ask us, by following this link.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram Twitter
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories