The digital world has made everything simple: you just touch a few buttons and all the information in the world comes to you. However, Audi seems to be using a different approach for its latest software development.
We are talking about an Audi iPad magazine, an app launched by advertising agency AlmapBBDO in Brazil, which isn't all that simple to open. In order to get to the sweet Audi pics (and much more) inside, the user has to use his finger to guide an arrow, which represents a car, on a twisty virtual road.
This seems innovative and fun, but only if you do it for the first time. Just think about it, how would it be if your iPhone had such a bar for unlocking?
This seems innovative and fun, but only if you do it for the first time. Just think about it, how would it be if your iPhone had such a bar for unlocking?
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