Audi in the US: Diesel Performance, Hybrid Economy

Audi Q5 hybrid 1 photo
Photo: Audi
Last year, demand for hybrid models in the US dropped ever so slightly, while diesels finally started to appeal to the mass market, showing sales increases way ahead of the general trend. Now Audi faces a terrible conundrum, as it’s ideally positioned to take advantage of the growing diesel trend, but also wants to sell its new hybrids.
But in the the 2.0-liter configuration the Q5 TDI gets better economy than the new hybrid, which is petrol-based. Ward Auto says audi has decided on a role reversal in the US, as the 3.0-liter TDI will be marketed, focusing on the performance side, leaving the hybrid to take care of the green aspirations.

“We therefore have decided not to do the hybrid in the A8 for the U.S.,” Audi of America President Johan de Nysschen told WardsAuto.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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