Cars, bicycles, yachts, sleds... There's really no telling what an auto maker might do next just to get an edge in the marketing front over its competitors. We've seen this several times before, mostly from German car makers, who seem to have a soft spot for extreme sports and products that are not part of their regular portfolio.
After last week the Germans from Audi announced the launch of a line of hardwood bikes, now it's time for a more ice-oriented craft to carry the Audi logo to some of the most extreme corners of the planet.
Together with Swedish explorer Johan Ernst Nilson, Audi will embark on an amazing trip from the North Pole to the South Pole, a journey that will take 12 months to complete. And most of those thousand miles will be traveled without emitting a single gram of CO2 in the air.
With help from Audi engineers and after using the car maker's Wind Tunnel and Cold Chamber in Ingolstadt, Nilson came up with a sled design that is light, hardwearing and functional.
“We sought to develop a sled on which Johan Ernst Nilson can rely during his entire trip across the Antarctic. To this end, we have exclusively used high-tech materials,” said Wolfgang Egger, Audi head of Design.
To make their involvement in the endeavor even more obvious, Audi will support the expedition with an Audi Q5 that will transport a camera team and journalists.
The Pole2Pole expedition will be completed in stages, as follows:
After last week the Germans from Audi announced the launch of a line of hardwood bikes, now it's time for a more ice-oriented craft to carry the Audi logo to some of the most extreme corners of the planet.
Together with Swedish explorer Johan Ernst Nilson, Audi will embark on an amazing trip from the North Pole to the South Pole, a journey that will take 12 months to complete. And most of those thousand miles will be traveled without emitting a single gram of CO2 in the air.
With help from Audi engineers and after using the car maker's Wind Tunnel and Cold Chamber in Ingolstadt, Nilson came up with a sled design that is light, hardwearing and functional.
“We sought to develop a sled on which Johan Ernst Nilson can rely during his entire trip across the Antarctic. To this end, we have exclusively used high-tech materials,” said Wolfgang Egger, Audi head of Design.
To make their involvement in the endeavor even more obvious, Audi will support the expedition with an Audi Q5 that will transport a camera team and journalists.
The Pole2Pole expedition will be completed in stages, as follows:
- From the North Pole to the northernmost tip of Greenland (on skis)
- From the northernmost tip of Greenland to Thule Airbase (with a dogsled)
- From Thule Airbase to Ottawa (by sailing boat)
- From Ottawa to Patagonia (by bicycle)
- From Patagonia to the Antarctic (by sailing boat)
- Across the Antarctic (by kite-sledding)