Audi Direct Reception Interactive System Launched

The British division of Audi announced it has launched the new Direct Reception system at all Audi Centre service areas, which enables customers to view and communicate with technicians as they perform diagnosis and repair work on their cars. Technicians are equipped with with ‘Audi Cams’ and two-way audio links.

The aim of this initiative is to enhance transparency and confidence, and so far, pilot schemes from Direct Reception have been extremely positive.

“Service departments throughout the industry are often accused of baffling customers with science - by offering ours full exposure to the work undertaken on their cars, and the ability to talk through that work with the technician involved, our aim is to demystify the process as fully as possible. We want to ensure that everyone who entrusts their Audi to us for servicing and repairs knows exactly where they stand and exactly what to expect,” said in a release.

The tasks include major and minor services (£249 and £99 respectively), clutch replacement (front-wheel-drive £599, quattro £799), front and rear brake pad replacement (£99 front, £99 rear), front and rear pad and disc replacement (£229), front wiper blade replacement (£39), brake fluid change (£49) and cambelt replacement (£349).

Buyers of the new Audi A1 also have an optional fixed price service plan in which a one-off payment of just £250, will cover their servicing needs for the first five years or 50,000 miles.

All scheduled servicing, including brake fluid changes, is taken care of over this period, and any labor and parts (excluding items subject to wear and tear) involved are covered by a two-year Audi warranty.