E-commerce is growing so fast soon enough people won’t leave their homes to buy anything anymore. OK, maybe that’s an odd scenario we all hope will never come true. But the truth is buying stuff online does come in handy, it saves us a lot of time. Audi knows it, so they are planning to make deliveries straight to your car’s trunk to make this service even better.
Retail Research claims e-commerce is the fastest growing retail market in Europe. Sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain are expected to grow from £132.05 billion (€156.28 billion / $167.85 billion) in 2014 to £156.67 billion (€185.39 billion / $91.71 billion) in 2015 (+18.4%), reaching £185.44 billion (€219.44 billion / $235.69 billion) in 2016. According to them, this year, overall online sales are expected to grow by 18.4% (same as last year).
Suddenly Audi’s somewhat peculiar idea makes sense, doesn’t it? You folks know it’s always about the money. For what it's worth, at least cash is what makes the wheels of innovation spin as well.
Waaaaait, doesn’t that imply security issues? Apparently, it doesn’t. And that is because Audi Connect Easy Delivery will operate through temporary authorization for keyless access to the car’s luggage compartment.
“With comprehensive connectivity, we are transforming the car into a service device and integrating it even more closely into the everyday lives of our customers,” says Luca de Meo, Member of the Board of Management for Sales at Audi AG.
In the press release you can consult below, the automaker says that in the near future, customers will have the option of entering their Audi as the shipping address for online orders.
Suddenly Audi’s somewhat peculiar idea makes sense, doesn’t it? You folks know it’s always about the money. For what it's worth, at least cash is what makes the wheels of innovation spin as well.
Drone delivery? No. Trunk delivery
By now, you probably heard of the plans giant online retailers and delivery services worldwide have, using drones to bring stuff to you desk, literally. Well, Audi thought they could use this idea in their own interest. The Germans are working together with their partners DHL Parcel and Amazon Prime to develop an innovative logistics service: shipping parcels directly to your car’s trunk.Waaaaait, doesn’t that imply security issues? Apparently, it doesn’t. And that is because Audi Connect Easy Delivery will operate through temporary authorization for keyless access to the car’s luggage compartment.
“With comprehensive connectivity, we are transforming the car into a service device and integrating it even more closely into the everyday lives of our customers,” says Luca de Meo, Member of the Board of Management for Sales at Audi AG.
In the press release you can consult below, the automaker says that in the near future, customers will have the option of entering their Audi as the shipping address for online orders.