Audi, BMW and Daimler Agree With Nokia to Buy HERE Mapping and Location Service

Nokia Here 1 photo
Photo: Nokia
This could be a big move towards the car of the future because we could witness the dawn of the autonomous vehicles. And when giants like these three are involved, you know things are dead serious.
But let's not rush things and see first what the deal stands for and how will Audi, BMW and Mercedes-Benz use HERE's acquisition.

Rumors about a consortium made of BMW, Audi and Daimler looking to buy Nokia's HERE division came to light a couple of months ago, but this time it's official: the three partners will each hold an equal stake in HERE. Also, none of them seeks to acquire a majority interest.

How will the automotive industry change

For the car world as we know it, this move will be paving the way for the next generation of mobility and location-based services. Also, we're looking at the first bricks being layed out for new assistance systems and ultimately fully autonomous driving.

Eventually, road safety will be taken to a higher level through the use of extremely precise digital maps used in combination with real-time vehicle data.

Add car connectivity tech into the mix, and we could be looking at a huge grid where everything is perfectly synchronized, from cars to traffic lights.

This could also mean the end for slow traffic and traffic jams, as well as the beginning of a new era in real-time hazards warning, of icy roads for example, based on calculations of individual data such as ABS activations and outside temperature.

What can we say, we live exciting times, where the foundations for the future of mobility and transportation systems is decided, so we might as well sit and watch as the future unfolds.
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