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Audi Australia MD Looks for New Challenges

After the company reported its fifth year of record growth, Audi Australia’s managing director Joerg Hofmann announced he will leave looking for a new challenge. Hofmann will move to Germany, as managing director of AUDI AG’s Retail Network, based at the company’s headquarters in Ingolstadt.

Hofmann has had several important achievements within the company since he first took the managing director in 2004, including the opening of the world’s largest Audi Terminal , known as the Audi Lighthouse Sydney, and posting a a 2009 year end result of 11,310 units - an increase of 20 percent over the previous sales record.

In the five years since the end of 2004 when Hofmann arrived in Australia, sales have tripled from 3,700 units (2004 result) and market share has also increased threefold from 0.5 percent to 1.55 percent (according to VFACTS total passenger and SUV sales FY 2009).

“I’m proud to have lead this dynamic company to its 5th record year – actually now also our 60th month of growth, tripled our sales and to have opened the world’s largest new Audi Terminal in Sydney,” Hofmann said in a release.

“Our success is due to our clear growth strategy, strong direction, focused team and very supportive dealer network who will collectively invest around $170 million dollars in facilities by the end of 2010,”
he continued.

“Without doubt, this time in Australia has been the highpoint of my career to-date and I am extremely sad to leave the company, my colleagues and the many friends that my wife and I have made here in five unforgettable years. However, it is time for me to take on a new role and a new challenge and re-establish the roots of my family in Germany,” Hofmann concluded.
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