Audi Announces Record April Sales in the US

It’s beginning to look like just about every segment of the automobile industry is doing better and better, as manufacturers are reporting ever-increasing profits, sales records and increases in output. Audi added its name once again to that list of carmakers, as it reported best-ever April US sales of 10,018 luxury vehicles.

Sales for the most recent month surpassed the prior April record set just last year (9,319 vehicles) by 7.5 percent. Cumulated results for the first four months of 2011 add up to a sales increase of 15.6 percent to 35,401 vehicles.

The record April 2011 results follow the best first quarter in company history as the automaker enjoyed a steady quarter-over-quarter sales increase of nearly 20 percent, compared to the previous period in 2010. Last month’s figures not only marked the fourth-straight monthly record for 2011, but also the third time in company history where vehicles sales exceeded 10,000 units in a given month.

The strong showing on American shores is largely due to the ontinued strong public response to the 2011 Audi A8 flagship model, which set a sales increase of 519.8 percent increase in sales from a year earlier. Another big factor came from the recent introduction of the all-new 2012 Audi A7. Additionally, clean diesel sales continued to reflect the surging demand for fuel-efficient models like the Audi A3 TDI and the Audi Q7 TDI accounted for 61 percent and 47 percent in their vehicle lines, respectively.

“With Audi sales and customer awareness at record levels the time has never been more important for our brand to surprise and delight the discriminating luxury consumers we are attracting,” said Audi of America President Johan de Nysschen. “It is essential to accomplish this with the fervor we will employ to bring even more exceptionally engineered models to market.”