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Audi and Mercedes-Benz Reveal 2015 Sales Figures, Daimler's Star Beats the Four-Ringed Brand

Two brands from the German premium trio have revealed their sales results for last year.
Mercedes-Benz SUV lineup 1 photo
Both Audi and Mercedes-Benz had a record year in 2015 and registered an increase in sales, while their rivals at BMW have yet to announce their own figures for the recently concluded year. However, even with significantly improved sales results for Audi and Mercedes-Benz, BMW is still expected to be the number one premium brand in the world when it comes to sales given its excellent monthly reports over the course of 2015.

In 2014, BMW sold over 1.8 million cars worldwide and the company prepared itself for another record year in 2015. In the sales battle between Mercedes-Benz and BMW on American soil, the Munich brand managed to surpass its Stuttgart-based competitor for several months in a row and posted monthly results showing an increase in sales. Unless something has gone wrong for BMW regarding sales in an important market, the carmaker from Munich is 2015’s undisputed premium sales champion.

Before BMW gets to add another prize to its collection at the Vierzylinder building, let’s review the 2015 sales results of its two main competitors, Audi and Mercedes-Benz. The battle for second place was harder than ever and ended at a shocking difference, as Mercedes-Benz and Audi were divided by around 75,000 cars sold on a global level last year.

Audi recorded a global sales increase of 3.6% in 2015, adding up to 1,803,250 cars sold worldwide. Meanwhile, Mercedes-Benz sold 1,871,511 cars in the same timeframe, which accounts for a 13.4% increase in sales.

As you can quickly notice, the difference between the two German brands is of only around 75,000 units, almost insignificant when compared to the 1.8 million vehicles that both brands managed to sell last year. We must note, though, that the smart brand was not included in the sales results posted for Mercedes-Benz.

Nevertheless, as we mentioned above, BMW sold 1.8 million cars in 2014 and didn’t record a massive sales drop in 2015, so the white and blue roundel should remain the sales leader of the premium segment.

press release

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