Audi A7 Sportback Spontaneous Inception

Now that the new Audi A7 Sportback has pretty much taken its place in the history book of the automakers, it's save for the Ingolstadt based manufacturer to let us in on a little secret. You know how, usually, a car is the result of countless hours of market study, sales predictions and such? Well, that was not the case with the A7 Sportback. Not at first, at least.

Audi revealed today that the model pretty much popped in the head of Stefan Sielaff, Audi's head of design. With no prior plans to build such a vehicle, with no market predictions, the design team took the A7 before the board. The result of that meeting was presented on July 26; the new Audi A7 Sportback.

“We had the Audi Coupé from the 1960s in front of us – and got crazy. The dynamic window line, the truncated rear end. The silhouette was finished quickly,” admitted Sielaff. “We experimented for a while, searching for the ideal proportions. Then it clicked. The A7 Sportback was put down onto paper in an extremely short time, from an idea and a just a single draft.”

The birth of the new model, crazy as it was for a modern manufacturer, will be honored by Audi in a new advertising campaign created together with ad agency bbh. The carmaker says that the idea for the spot came out of the blue as well.

“The concept idea for the Paper Liberation spot is the most spontaneous one we have ever implemented,” added Audi's Marketing Communications manager Lothar Korn.

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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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