Audi A7 Commercial: Swimming Pool Rebel

Audi A7 Commercial: Swimming Pool Rebel 1 photo
Photo: screenshot from Youtube
It seems Audi USA is ready to sell the A7 facelift and has even done a funny little commercial called "Swim".
It's about the thoughts that go though a boy's head when he jumps into the pool right after eating. In his mind, he's changing society, committing terrorism and destroying the pool experience for everybody else.

"When a young rebel considers taking a plunge, he envisions the consequences of challenging everything he’s been told. For over 100 years, Audi has embraced that same challenger spirit. You’ll see it in our cars, our company, and in everything that we do,"
Audi says.

The ad is well made and we think it shows Audi is somehow targeting only families, since the last four clips they've made all have kids in them.

What we don't get is how Audi didn't notice there's a negative twist to this commercial just because they used their second most expensive model. If this were a commercial for the Q3, the rebel spirit would have been just fine, but in the A7, this is a bit like showing the middle finger to society. It's "screw the rules, our family has money" and "you're wet behind the ears baby, wipe yourself with this dollar" kind of stuff.

And the funny things is that it's not the rule breaker who buys an Audi A7, it's the guy who wants his four-door coupe to have all-wheel drive and be built in Germany, the guy who plays it safe.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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