Audi A5 Coupe Receives the 2010 German Design Prize

If you are any bit of an automotive industry enthusiast, then there's no way you haven't heard until now about the A5 Coupe and its revolutionary design. Praised (mostly) by its creators and countless others more or less authorized experts, the both Audi and the vehicle now have yet another reason to brag about: the Design Prize of the Federal Republic of Germany 2010.

The prize, which is awarded after a panel of industry, academia, design, and media representatives appointed by the Federal Ministry of Economics and Technology evaluate the entries, is the fourth for Audi, after the A4 Avant, A3, and A2 managed the same feat.

“Audi’s Design team and I are thrilled by this accolade. It convincingly acknowledges the Audi brand’s design excellence. The A5 Coupé boasts the genes of a design icon, and it’s great that the judges also see it this way,” Stefan Sielaff, Head of Audi Design said.

In the words of Walter de Silva, the man who dreamed the lines of the car, the A5 coupe is "well on its way to becoming a design icon."

“The A5 Coupé clearly has an automotive personality all its own. It is an absolute highlight of Audi’s progressive and stylish design language. The A5 is naturally a very powerful and supremely sporty automobile. Yet it isn’t the least bit aggressive or arrogant," the designer stated back in November, when the winner was announced.

"It’s especially the way the shoulder line extends, with the back roof pillar flowing into it and the long transition to the short rear, which renders the A5 a typical grand tourer – a sophisticated touring sports car".
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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