Audi A3 e-tron Commercial: Perfect Club Mix

Audi A3 e-tron commercial 1 photo
Photo: screenshot from Youtube
The idea of combining gasoline and rechargeable electricity into one package has been floating around Audi's headquarters for quite a while. With a little help from their sister brand VW, they finally did it and the A3 e-tron was born.
More than just a compact car with a petrol engine and a socket, the e-tron is a statement from its buyers, one that requires a serious financial commitment. And what better way to get people involved than with a commercial that puts the A3 in a good light and might stir a giggle in the process.

The latest commercial from Audi is called "Der perfekte Mix", or the perfect mix for the rest of us non German speakers. It compares the e-tron to the song a DJ plays at the club. It's a cheap shot, considering "elektro" is part of the model's powertrain. However, it's been done on a big budget using the same cinematic effects as the rest of the A3 models.

The e-tron is said to be the best of both words, combining the joy of driving a turbocharged petrol-powered car with an EV. In ideal conditions, a fully charged battery will last you 50 kilometers (31 miles), which makes CO2 emissions of only 35 g/km possible. Unlike the Toyota Prius PHEV, the e-tron is hip and places emphasis on being stylish. After all, how many times have you seen a Prius owner clubbing?

As you'd expect from a German car, there are multiple drive modes to choose from. There an EV setting where you only use electricity, a normal hybrid drive where the car decided what's best for economy, Hybrid Auto, where you hold the current battery charge and Hybrid Charge, which you use when you're approaching a city and want to go into EV mode.

The e-tron's power comes not from The Grid, but from a combination of 1.4 TFSI turbo and electric motor, channeling a maximum of 204 hp through an S tronic twin-clutch gearbox.

Let's party like it's the 1999 Liberty Parade!

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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