Audi’s marketing snipers are taking an aim at the Super Bowl audience again, with the carmaker planning to give us a TV commercial that includes the Audi S7 and LED technology for the 2012 Super Bowl XLVI TV ad.
Audi hasn’t released too many details of the spot, but the adjacent video allows us to get an idea of what we’ll receive for the big game on February 5. The ad was created by San Francisco-based Venables Bell & Partners.
"With LED, there's no mistaking an Audi. Since pioneering the technology nearly ten years ago, LED lights have established the Audi persona have become one of the most recognizable features on the road," said Scott Keogh, Chief Marketing Officer, Audi of America. "Like our LEDs, this year's Super Bowl spot will be unmistakably Audi."
"With LED, there's no mistaking an Audi. Since pioneering the technology nearly ten years ago, LED lights have established the Audi persona have become one of the most recognizable features on the road," said Scott Keogh, Chief Marketing Officer, Audi of America. "Like our LEDs, this year's Super Bowl spot will be unmistakably Audi."