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Ather Energy “Cruiser” Electric Motorcycle Concept Fills an Indian Market Niche

As you’re well aware, selling a car, SUV, or truck in India is very different from doing the same thing in other parts of the world. The world’s second-most populous country had different demands from an automobile than the United States, Europe, and China too.
Ather Energy “Cruiser” Electric Motorcycle Concept 15 photos
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Ford is a perfect example of trying to crack the Indian market. The EcoSport you’re buying in the U.S. is made there at the Chennai plant, but curiously enough, the B-segment crossover isn’t popular with the people that put it together on the assembly line. The Blue Oval has been struggling in India in the past as well, setting up shop in 1926 and shutting down in 1954.

Indian customers also have different demands from two-wheeled vehicles, namely motorcycles. This gets us to Ather Energy, a startup that manufactures India’s first indigenously developed electric scooter. The current lineup consists of the 450 Plus and 450X, which promise up to 85 kilometers (53 miles) of range and a peak output of 6 kW (just around 8 horsepower).

Inteva Products automotive product designer Sreejith Krishnan Kunjappan thinks that Ather Energy could add a third member to the lineup in the guise of the “Cruiser” electric motorcycle, explaining his choice rather simply. India doesn’t have an e-cruiser at the time of writing.

Inspired by the “organic yet technical forms” of sharks, the concept in the photo gallery definitely ticks all the right boxes as far as styling is concerned. The display on the “fuel tank” is actually a dock and a wireless charger for your mobile phone. Once the device is docked into it, “its screen is mirrored on the bike’s display.” A simple yet very convenient solution.

The technical drawing for the Cruiser e-motorcycle reveals that the powertrain is located as low as possible in the chassis while the lithium-ion battery pack is right above it. The charging port located at the top and in the middle of the tank, flanked by the docking station and the saddle.

 
 
 
 
 

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