"Developed with the same ethos with which Aston Martin design and engineer their cutting edge race and road going cars, the British marque announces the launch of its new iPhone app: Aston Martin Explore, designed to bring the exclusive world of Aston Martin to owners and enthusiasts alike through their iPhone or iPod Touch," a company statement read.
The featured content follows Aston Martin’s philosophy, creating a mix between traditional manufacturing and cutting-edge technology. The app allows the user to take a virtual tour of the company’s Gaydon (UK) headquarters. In addition to that, it comes to offer images and sound files that have never been released before.
The application also comes with an audio feast, offering an acoustically accurate accelerometer, as well as the growls of current Aston models being put through their paces on a racetrack.
The Aston Martin Explore app is already available for download from the iTunes App Store, with Aston announcing an Ipad version, as well as a premium version for early next year.
“Regular updates will also ensure ‘ahead of the curve’ technology on all functions featured on the free and premium apps. Push notification will allow users to see all the latest Aston Martin news and exclusive content as well as all updates via the marque’s social media presence on Facebook, Twitter and YouTube,” stated the press release.