autoevolution
 

Aston Martin Opens Mini-Dealership in Harrods

Aston Martin is celebrating its DB nameplate at the world’s most famous luxury department store, Harrods.
Aston Martin storefront in Harrods 6 photos
Photo: Aston Martin
Aston Martin DB Exhibit at HarrodsAston Martin DB Exhibit at HarrodsAston Martin DB Exhibit at HarrodsAston Martin DB Exhibit at HarrodsAston Martin DB Exhibit at Harrods
The British carmaker will have a storefront at London’s Harrods department store. The special window display will be there for one month to celebrate the famous “DB” models offered by the luxury manufacturer. Aston Martin will exhibit three sports cars to celebrate both the nameplate that bears Sir David Brown’s name and their association with the James Bond franchise, another British landmark.

Therefore, the three Aston Martin cars shown in the display will be a DB5, a DB9 GT, and a DB10. While the first of them was made famous through the James Bond series, being 007’s ride of choice in several movies, the last on the list was created especially to star in the latest Bond film, Spectre.

Through the entire month of January, specialists from Aston Martin will be available on location for inquiries from the visitors of the exhibition. Interested visitors will get the chance to learn more about the company’s product range and even about the new AM37 yacht.

Even if you’re not going to be an Aston Martin customer shortly, it’s still an excellent chance to see three great examples of what this brand is all about, especially if you’re in London sometime this month (until January 28, that is).

The first DB Aston Martin was launched in the early 1950s and was made to blend thrilling sports car performance with sophisticated grand touring.

The “DB” nameplate was given to these cars after Sir David Brown’s initials, who bought Aston Martin in 1947. Sir Brown was an entrepreneur and also owned the Vosper Thorneycroft shipbuilders at the time his company controlled Aston Martin.

The official story behind Sir Brown’s acquisition of Aston Martin states that the businessman saw a classified ad in The Times that offered a “High-Class Motor Business” for sale. The acquisition was made for 20,500 pounds and was shortly followed by Sir Brown buying Lagonda and the coachbuilder Tickford.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
press release
About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories