Photo: Aston Martin
Aston Martin has announced the formation of a consulting branch. The new division marks a significant step for the British company, which will lend its expertise to interested parties that want to develop cars and other products.
Aston Martin is not the only sports car manufacturer that enters the consulting field, as the people of Lotus are known for their involvement in developing vehicles for other carmakers upon request. Naturally, the development work is not pro bono, as experience does not come cheap.
In return, the customers will be able to place a “Developed by Aston Martin” badge on their products, and will benefit from the experience of one of the most prestigious carmakers in the world.
The new consulting division will be based in Gaydon, the place where Aston Martin's 1,800 employees work to develop and produce the extraordinary range of cars that have “Power, Beauty, and Soul.”
Aston Martin has collaborated in the past with third parties that wanted to benefit from the experience of the independent sports car manufacturer, and their projects include the AM37 powerboat, as well as the London Bus of the future, developed by Sir Norman Foster's company, Foster + Partners.
It is safe to say Aston Martin has a certain prestige which will only attract reputable brands. So we will not see an Aston Martin designed pick-up truck too soon, hopefully. However, if Aston Martin develops a product that is not suitable for its range, it will surely have an outstanding character.
The head of Aston Martin Consulting will be Bradley Yorke-Biggs, a director who spent 14 years of the senior management team at Aston Martin. As the British brand explained in its press release, the new venture will not only design cars but also other products that will be of interest to customers of luxury equipment.
Porsche, one of Aston Martin's direct rivals, also has a design department that works with outside partners. The Porsche Design brand puts its name on a broad range of products, and all of them feature a particular look. We expect Aston Martin to use its design expertise to develop beautifully crafted products aimed at the luxury sector.
In return, the customers will be able to place a “Developed by Aston Martin” badge on their products, and will benefit from the experience of one of the most prestigious carmakers in the world.
The new consulting division will be based in Gaydon, the place where Aston Martin's 1,800 employees work to develop and produce the extraordinary range of cars that have “Power, Beauty, and Soul.”
Aston Martin has collaborated in the past with third parties that wanted to benefit from the experience of the independent sports car manufacturer, and their projects include the AM37 powerboat, as well as the London Bus of the future, developed by Sir Norman Foster's company, Foster + Partners.
It is safe to say Aston Martin has a certain prestige which will only attract reputable brands. So we will not see an Aston Martin designed pick-up truck too soon, hopefully. However, if Aston Martin develops a product that is not suitable for its range, it will surely have an outstanding character.
The head of Aston Martin Consulting will be Bradley Yorke-Biggs, a director who spent 14 years of the senior management team at Aston Martin. As the British brand explained in its press release, the new venture will not only design cars but also other products that will be of interest to customers of luxury equipment.
Porsche, one of Aston Martin's direct rivals, also has a design department that works with outside partners. The Porsche Design brand puts its name on a broad range of products, and all of them feature a particular look. We expect Aston Martin to use its design expertise to develop beautifully crafted products aimed at the luxury sector.
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