Aston Martin Looks for New Investors

British manufacturer Aston Martin is trying to cope with the financial decline by having talks with investors to raise more capital which will help it survive the decline, Autonews reported. Whereas needing money is no longer news in the automotive industry, it is interesting to see how a different type of car manufacturer plans to get through these troubled times.

"Aston Martin is not a typical car company like General Motors or Peugeot ... we are very sensitive or careful in looking for the right partner for the long term," Ulrich Bez, company's CEO told Reuters in an interview today.

The manufacturer set its sites on the Middle East region, the place were Investment Dar, an Aston Martin stakeholder is located, but hopes to draw financing from other regions as well. "I can say there is a global interest which is not limited to the Middle East region," added the official.

Bez made the trip to Kuwait to help better the brands image in the region, but also to see whether Dar's intentions to sell its 20 percent share in Aston Martin, as expressed by the investment fund in December, was still part of the plan.

"Aston Martin is one of the most important assets in Investment Dar, therefore it is not about selling a stake but a question of how we can finance the growth in the future," Bez said. "We are looking for capital to finance future projects."

The CEO did not make any reference to the other parties Aston Martin is in talks with but did say, in the now typical "hope for the best, brace for the worst" attitude of struggling brands that a new deal is possible "in the next three to six months," or at least "during this year".